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<h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Lenor</span></h1>
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<div id="mw-content-text" class="mw-body-content mw-content-ltr" lang="de" dir="ltr"><div class="mw-content-ltr mw-parser-output" lang="de" dir="ltr"><table class="float-right infobox toccolours toptextcells" style="font-size:90%; margin-top:0; width:25em;">
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<th class="hintergrundfarbe8" colspan="2" style="font-size:150%;">Lenor
</th></tr>
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<td style="font-weight:bold;">Besitzer/Verwender
</td>
<td>Procter & Gamble
</td></tr>
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<td><b>Einführungsjahr</b>
</td>
<td>1960
</td></tr>
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<td><b>Produkte</b>
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<td>Weichspüler und Waschmittel
</td></tr>
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<td><b>Märkte</b>
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<td>Weltweit
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<td><b><a href="Website" title="Website">Website</a></b>
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<td><a rel="nofollow" class="external free" href="https://www.lenor.de/de-de">https://www.lenor.de/de-de</a>
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<p><b>Lenor</b>, in den <a href="USA" class="mw-redirect" title="USA">USA</a> bekannt als Downy, ist eine amerikanische Marke für <a href="Weichsp%C3%BCler" title="Weichspüler">Weichspüler</a>, die von <a href="Procter_%26_Gamble" title="Procter & Gamble">Procter & Gamble</a> produziert wird und 1960 dort eingeführt wurde.
</p>
<div class="mw-heading mw-heading2"><h2 id="Geschichte">Geschichte</h2></div>
<p>Lenor war 1963 der erste Weichspüler auf dem deutschen Markt.<sup id="cite_ref-:0_1-0" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> 1987 kamen Trocknertücher ins Sortiment. Lenor-Weichspüler wurde seit 2007 auch in <a href="Volksrepublik_China" title="Volksrepublik China">China</a> verkauft<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>, aber später eingestellt.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> 2011 wurde erstmals auch Waschmittel unter der Marke Lenor auf dem deutschen Markt eingeführt<sup id="cite_ref-:0_1-1" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>, 2016 folgte Wäscheparfüm.<sup id="cite_ref-:0_1-2" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Pläne, Lenor im <a href="Vereinigtes_K%C3%B6nigreich" title="Vereinigtes Königreich">Vereinigten Königreich</a> in Downy umzubenennen, wurden 2002 aufgegeben.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Kritik">Kritik</h2></div>
<p>Die <a href="Verbraucherzentrale" title="Verbraucherzentrale">Verbraucherzentrale</a> <a href="Hamburg" title="Hamburg">Hamburg</a> bewertet <i>Lenor Unstoppables</i> als <a href="Worst_Case" title="Worst Case">Worst Case</a> für Umwelt, Gesundheit und Portemonnaie.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup>
</p>
<div class="mw-heading mw-heading2"><h2 id="Trivia">Trivia</h2></div>
<ul><li>Der Name Lenor kommt von dem lateinischen Wort „lenis“ und bedeutet „weich“.<sup id="cite_ref-:0_1-3" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></li>
<li>Seit 2021 ist <a href="Guido_Maria_Kretschmer" title="Guido Maria Kretschmer">Guido Maria Kretschmer</a> Markenbotschafter</li>
<li>Aktuell hat Lenor 4 Duft-Varianten für Waschmittel, 11 für Weichspüler und 5 für Wäscheparfüm auf dem Markt (Stand 2025)<sup id="cite_ref-:0_1-4" class="reference"><a href="#cite_note-:0-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></li></ul>
<div class="mw-heading mw-heading2"><h2 id="Einzelnachweise">Einzelnachweise</h2></div>
<ol class="references">
<li id="cite_note-:0-1"><span class="mw-cite-backlink">↑ <sup><a href="#cite_ref-:0_1-0">a</a></sup> <sup><a href="#cite_ref-:0_1-1">b</a></sup> <sup><a href="#cite_ref-:0_1-2">c</a></sup> <sup><a href="#cite_ref-:0_1-3">d</a></sup> <sup><a href="#cite_ref-:0_1-4">e</a></sup></span> <span class="reference-text"><span class="cite"><a rel="nofollow" class="external text" href="https://www.lenor.de/de-de/alles-uber-lenor/lenor-geschichte"><i>Discover the History of Lenor Fabric Conditioner| Lenor.</i></a><span class="Abrufdatum"> Abgerufen am 10. Juli 2024</span> (deutsch).</span><span style="display: none;" class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2Fde.wikipedia.org%3ALenor&rft.title=Discover+the+History+of+Lenor+Fabric+Conditioner%7C+Lenor&rft.description=Discover+the+History+of+Lenor+Fabric+Conditioner%7C+Lenor&rft.identifier=https%3A%2F%2Fwww.lenor.de%2Fde-de%2Falles-uber-lenor%2Flenor-geschichte&rft.language=de-DE"> </span></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><a href="#cite_ref-2">↑</a></span> <span class="reference-text"><span class="cite"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20171208003520/http://www.pg.com.cn/Products/NewsDetail.aspx?Id=72"><i>宝洁中国 | 宝洁织物柔顺剂品牌“兰诺”中国上市.</i></a> 8. Dezember 2017,<span class="Abrufdatum"> abgerufen am 10. Juli 2024</span>.</span><span style="display: none;" class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2Fde.wikipedia.org%3ALenor&rft.title=%E5%AE%9D%E6%B4%81%E4%B8%AD%E5%9B%BD+%7C+%E5%AE%9D%E6%B4%81%E7%BB%87%E7%89%A9%E6%9F%94%E9%A1%BA%E5%89%82%E5%93%81%E7%89%8C%E2%80%9C%E5%85%B0%E8%AF%BA%E2%80%9D%E4%B8%AD%E5%9B%BD%E4%B8%8A%E5%B8%82&rft.description=%E5%AE%9D%E6%B4%81%E4%B8%AD%E5%9B%BD+%7C+%E5%AE%9D%E6%B4%81%E7%BB%87%E7%89%A9%E6%9F%94%E9%A1%BA%E5%89%82%E5%93%81%E7%89%8C%E2%80%9C%E5%85%B0%E8%AF%BA%E2%80%9D%E4%B8%AD%E5%9B%BD%E4%B8%8A%E5%B8%82&rft.identifier=https%3A%2F%2Fweb.archive.org%2Fweb%2F20171208003520%2Fhttp%3A%2F%2Fwww.pg.com.cn%2FProducts%2FNewsDetail.aspx%3FId%3D72&rft.date=2017-12-08"> </span></span>
</li>
<li id="cite_note-3"><span class="mw-cite-backlink"><a href="#cite_ref-3">↑</a></span> <span class="reference-text"><span class="cite"><a rel="nofollow" class="external text" href="https://www.jiemian.com/article/339700.html"><i>宝洁为我这些错误付出的代价高达10亿元|界面新闻 · JMedia.</i></a><span class="Abrufdatum"> Abgerufen am 10. Juli 2024</span>.</span><span style="display: none;" class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2Fde.wikipedia.org%3ALenor&rft.title=%E5%AE%9D%E6%B4%81%E4%B8%BA%E6%88%91%E8%BF%99%E4%BA%9B%E9%94%99%E8%AF%AF%E4%BB%98%E5%87%BA%E7%9A%84%E4%BB%A3%E4%BB%B7%E9%AB%98%E8%BE%BE10%E4%BA%BF%E5%85%83%7C%E7%95%8C%E9%9D%A2%E6%96%B0%E9%97%BB+%C2%B7+JMedia&rft.description=%E5%AE%9D%E6%B4%81%E4%B8%BA%E6%88%91%E8%BF%99%E4%BA%9B%E9%94%99%E8%AF%AF%E4%BB%98%E5%87%BA%E7%9A%84%E4%BB%A3%E4%BB%B7%E9%AB%98%E8%BE%BE10%E4%BA%BF%E5%85%83%7C%E7%95%8C%E9%9D%A2%E6%96%B0%E9%97%BB+%C2%B7+JMedia&rft.identifier=https%3A%2F%2Fwww.jiemian.com%2Farticle%2F339700.html"> </span></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><a href="#cite_ref-4">↑</a></span> <span class="reference-text"><span class="cite">Marketing Week: <a rel="nofollow" class="external text" href="https://www.marketingweek.com/pg-ditches-uk-lenor-rebranding/"><i>P&G ditches UK Lenor rebranding.</i></a> 25. April 2002,<span class="Abrufdatum"> abgerufen am 10. Juli 2024</span> (englisch).</span><span style="display: none;" class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2Fde.wikipedia.org%3ALenor&rft.title=P%26G+ditches+UK+Lenor+rebranding&rft.description=P%26G+ditches+UK+Lenor+rebranding&rft.identifier=https%3A%2F%2Fwww.marketingweek.com%2Fpg-ditches-uk-lenor-rebranding%2F&rft.creator=Marketing+Week&rft.date=2002-04-25&rft.language=en"> </span></span>
</li>
<li id="cite_note-5"><span class="mw-cite-backlink"><a href="#cite_ref-5">↑</a></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.vzhh.de/themen/umwelt-nachhaltigkeit/wasch-reinigungsmittel/lenor-unstoppables-was-fuer-eine-dufte-umweltbelastung">Lenor Unstoppables – was für eine „dufte“ Umweltbelastung!</a>, Verbraucherzentrale Hamburg</span>
</li>
</ol>
<div class="mw-heading mw-heading2"><h2 id="Weblinks">Weblinks</h2></div>
<ul><li><a rel="nofollow" class="external free" href="https://www.lenor.de/de-de">https://www.lenor.de/de-de</a></li></ul></div><!--htdig_noindex--><div><div class="zim-footer">
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